Marketing Manager executing digital marketing campaigns for Consumer Deposit Products. Integrating strategy and performance analysis to drive growth through digital channels.
About the role
- Digital Marketing Specialist focusing on optimizing Google Ads and marketing analytics. Collaborating with teams to enhance digital marketing efforts across various platforms.
Responsibilities
- Support the development and optimization of Google Ads campaigns across the Suntex Marinas portfolio
- Assist with Performance Max (PMAX) campaign setup and optimization, including creative asset management, audience signals, and performance analysis
- Assist the Regional Marketing Managers with Meta Ads performance analysis, optimization recommendations, and reporting
- Maintain accurate reporting and performance tracking for Google Ads and Meta campaigns
- Use Excel and analytics tools to organize, analyze, and report marketing performance data
- Assist with implementation and maintenance of Google Tag Manager
- Support deployment of tracking scripts for advertising and analytics platforms
- Assist with updates to website using WordPress
- Assist with on-page SEO improvements such as metadata and content updates
- Support the optimization of marina listings across platforms such as Google Business Profiles and Yext
- Collaborate with internal teams to support digital marketing initiatives across websites, social media, and advertising channels
- All other duties as assigned
Requirements
- Must have a Bachelors degree in Marketing, Advertising, Communications, or a similar field or equivalent, relevant work experience
- Must have at least two (2)+ years of experience in a marketing forward role focused in ad campaigns
- Must have intermediate experience working with Google Ads campaigns
- Must have strong analytical and reporting skills with strong attention to detail and data accuracy
- Must have a working proficiency with Microsoft Office products to include Outlook, Word, Excel, and PowerPoint
- Must have a demonstrated ability to work comfortably with marketing data, analytics platforms, and performance reporting
- Preferred: Google Tag Manager, WordPress, SEO basics, HubSpot, Google Ads certification
Benefits
- Suntex Marinas provides equal employment opportunities to all team members and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, veteran status, or any other consideration made unlawful by federal, state, or local laws. • Suntex Marinas is committed to providing reasonable accommodation for qualified applicants, and team members with disabilities to ensure they enjoy equal access to all employment opportunities and benefits of employment as required by the Americans with Disabilities Act.
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