Lead planning and delivery of CRM campaigns for Virgin Red, optimizing engagement and loyalty. Oversee multi - channel communication strategies and work alongside analytics and creative teams.
About the role
- Traffic Manager with strong analytical skills optimizing paid media campaigns for a technology company in the lottery and transactional solutions market.
Responsibilities
- Gerenciar e otimizar verbas de mídia paga superiores a R$100 mil/mês, garantindo eficiência em CAC e ROAS.
- Planejar, executar e otimizar campanhas em Meta Ads, Google Ads, TikTok Ads, Kwai Ads e mídia programática.
- Identificar rapidamente gargalos de performance entre criativos, páginas de destino e ofertas, propondo melhorias e solicitando novos materiais ao time.
- Monitorar e analisar dados para otimização contínua das campanhas e expansão da marca.
- Construir e acompanhar dashboards e análises no Looker e GA4, transformando dados em insights estratégicos.
- Garantir a qualidade dos leads, assegurando alinhamento com o perfil de cliente ideal (ICP).
- Gerenciar múltiplas campanhas e frentes de aquisição, organizando prioridades e fluxos de trabalho.
- Atuar com visão completa de funil de vendas e jornada do cliente, buscando melhoria constante de performance.
Requirements
- Experiência sólida em gestão de tráfego pago e performance digital.
- Domínio das principais plataformas de mídia: Meta Ads, Google Ads, TikTok Ads, Kwai Ads e mídia programática.
- Experiência com análise de dados e métricas de performance (CAC, ROAS, conversão e funil).
- Conhecimento em ferramentas de tracking e mensuração, como GTM, Pixel, API de Conversão, UTMfy e RedTrack.
- Perfil analítico, organizado e orientado a resultados.
- Diferenciais: Experiência com VSL e nicho Black. Inglês avançado.
Benefits
- Disponibilidade para viagens com todas as despesas custeadas pela empresa
Job title
Job type
Experience level
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Degree requirement
No Education Requirement
Location requirements
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