PPC Executive managing and optimising PPC campaigns for international sports betting company Boyle Sports. Responsibilities include data analysis, A/B testing, and performance reporting.
About the role
- GTM Engineer responsible for demand engine and marketing automation at Zero100. Driving high-quality pipeline and optimizing event demand strategies targeting senior executives.
Responsibilities
- The GTM Engineer will own Zero100’s end-to-end demand engine.
- This role is responsible for generating high-quality pipeline, driving event demand at scale, and building sustained brand presence with senior executive audiences.
- You will design and operate the systems, campaigns, and measurement frameworks that convert awareness into qualified demand.
- You will have full ownership of marketing automation tools, including building agentic workflows, and demand performance reporting.
- You will evolve demand generation strategy, translating revenue targets to demand plans and campaign roadmaps.
- Manage demand for flagship events, including registrations and campaign execution across various channels.
- Build a scalable pipeline generation engine, executing campaigns across diverse channels.
- Collaborate with teams to create demand assets, ensuring brand consistency and clarity across channels.
- Define KPIs and dashboards linking activities to revenue, analyse performance, and present insights to stakeholders.
Requirements
- Proven experience owning end-to-end B2B demand generation, including events, pipeline creation, and paid media.
- Strong analytical skills with a track record of using data to drive decisions and optimize performance.
- Hands-on experience owning marketing automation platforms and paid media tools (e.g. Pardot, LinkedIn Campaign Manager or equivalents).
- Experience with and a strong interest in AI, automation, and modern marketing systems (e.g. agentic workflows).
- Ability to translate strategic goals into executable plans and deliver results with minimal oversight.
- Excellent communication skills, with the ability to influence cross-functional stakeholders.
- Comfort operating in a fast-paced, evolving environment with incomplete information.
- Ambition to build scalable growth engines rather than short-term wins.
- Proven experience in marketing high-value B2B events and products to senior executive audiences.
- Understanding of subscription or membership business models.
- Previous experience with Salesforce Pardot / Marketing Cloud Account Engagement (open to explore alternative solutions).
- Background collaborating closely with Sales and Revenue Operations teams.
- Experience working in a scale-up environment.
Benefits
- Competitive salary and bonus scheme
- Unlimited holidays
- Private healthcare & life insurance
- Enhanced pension
- Enhanced parental leave policy
- Custom-designed offices in central London with free breakfasts & snacks
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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