Senior Paid Search Manager leading performance marketing strategies for eCommerce brands. Managing high - budget campaigns with a focus on optimisation and client success in a hybrid work environment.
About the role
- PPC Executive managing and optimising PPC campaigns for international sports betting company Boyle Sports. Responsibilities include data analysis, A/B testing, and performance reporting.
Responsibilities
- Manage the day-to-day execution of paid acquisition campaigns across platforms such as Google Ads, Microsoft Ads, and Apple Search Ads
- Monitor campaign performance, optimise activity, and manage budgets to ensure delivery against KPIs
- Analyse performance data to identify opportunities for scaling and improving efficiency
- Execute A/B testing and implement test-and-learn strategies to enhance campaign performance
- Support promotional and marketing initiatives to drive engagement and conversions
- Ensure accurate tracking and measurement across campaigns, collaborating with internal teams where required
- Produce clear and insightful daily, weekly, and monthly reports, highlighting trends and performance insights
Requirements
- Minimum 2+ years’ experience in PPC marketing, ideally within Sportsbook or Gaming (Casino)
- Strong working knowledge of: Google Ads (essential), Microsoft Ads and/or Apple Ads (desirable)
- Proficient in Microsoft Excel / Google Sheets
- Experience using analytics tools such as Google Analytics
Benefits
- Health insurance
- Paid time off
- Flexible working arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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