Lead Performance Marketing & Growth for Wellnest, elevating customer experience through data - driven strategies and targeted growth efforts.
About the role
- Demand Generation Manager defining benchmarks and leading multi-channel campaigns for Centah's SaaS growth. Collaborating across teams, leveraging AI for automation and impact.
Responsibilities
- Own the top of the funnel. You’ll design and execute multi-channel campaigns that don't just generate noise, but drive real revenue.
- Measure and adapt. Not every idea will be a winner; you’ll measure outcomes, reflect on strategy and iterate in order to succeed.
- We’re building for the future. You’ll leverage AI (Gemini, N8N, etc.) at every step to automate the mundane and scale your impact.
- Work closely with Business Development to build targeted prospect profiles and personalized plays for our most valuable opportunities.
- Bridge the gap between marketing and sales by developing pitch decks and collateral that actually help close deals.
- Create and ship content that positions Centah as a leader in our space.
Requirements
- 3-5 years of experience in B2B SaaS demand generation.
- A revenue mindset. You know that impressions and clicks are vanity metrics. You care about SQLs and closed-won deals.
- You are a "Full-Stack" marketer and are comfortable wearing multiple hats.
- AI-First: You aren’t just comfortable with AI; you’re excited to see how far you can push it to work smarter and faster.
- A highly creative, action-oriented mindset with the perseverance to build processes from scratch.
- Experience in a startup environment.
- Figma, HubSpot, N8N, Gemini, Looker, WordPress and Google Analytics.
Benefits
- An award-winning culture with a collaborative & inclusive team.
- Competitive pay and performance-based bonus.
- Committed to flexible work arrangements, offering hybrid workplace options.
- Comprehensive medical, dental and vision coverage + Lifestyle Account.
- RRSP Matching and Parental Leave Top UP Program.
- In office massage & workout sessions.
- Virtual events such as Lunch & Learns, company parties, fun team activities and charity initiatives.
- Career learning and development programs.
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