Demand Generation Manager building and scaling TOFU engine for B2C and B2B products. Driving diversified acquisition strategies and leading a high - performing team at Avanquest.
About the role
- PPC Analyst responsible for maintaining and optimizing PPC/SEM advertising campaigns at Farfetch. Analyzing data-driven insights, implementing testing tasks while managing campaign performance in a luxury fashion marketplace.
Responsibilities
- Implement testing tasks to optimize PPC campaign performance, including ad creatives, landing pages, and bidding adjustments based on defined strategies.
- Assist in the setup of A/B tests and other experimental methodologies to measure the impact of changes on key performance metrics.
- Monitor active tests and campaigns, compile results, and provide data summaries to help inform future optimization recommendations.
- Maintain detailed records of testing processes and results to ensure consistency and facilitate team knowledge sharing.
- Identify and suggest areas for automation within daily testing workflows to improve team efficiency.
- Conduct analysis on campaign datasets to extract trends and insights for optimization.
- Utilize and update custom scripts to automate data analysis and improve the speed of reporting.
- Help maintain custom tools and dashboards used for PPC campaign management and performance analysis.
Requirements
- Minimum of 3 years of experience in digital marketing or data analytics.
- Solid foundational skills in data analysis tools like Excel, Looker, Tabelau and data visualization.
- Experience with Google Ads.
- Experience organizing data sets and providing clear summaries to support PPC campaign optimization.
- Ability to track performance metrics and follow A/B testing protocols to provide data-backed suggestions.
- Understanding of the statistical methods required to analyze marketing data accurately.
- Familiarity with SQL/BigQuery is desired, and Python is a plus.
Benefits
- Employee Pension Scheme
- Flexible Benefits Program
- Health Insurance & Critical Illness cover
- Flexible work environment- Hybrid Model (3 days a week from the office, 2 days from home)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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