Demand Generation Manager defining benchmarks and leading multi - channel campaigns for Centah's SaaS growth. Collaborating across teams, leveraging AI for automation and impact.
About the role
- Director of Corporate Communications at Rakuten International translating complex narratives in performance marketing. Collaborating with senior leaders and media relations in digital advertising landscape.
Responsibilities
- Lead the development and execution of Rakuten International’s external narrative within the performance marketing ecosystem.
- Translate strategic initiatives, product innovation, and partnerships into clear and compelling market-facing narratives.
- Collaborate with marketing and research teams to develop narrative-driven reports and industry insights.
- Monitor developments across the affiliate, retail media, and performance marketing landscape.
- Develop and lead media strategies that elevate the presence of Rakuten International’s performance marketing businesses.
- Serve as the strategic communications advisor to senior leadership.
- Align communications across Rakuten Advertising and Rakuten Rewards to ensure a cohesive performance marketing narrative.
Requirements
- 8-10+ years experience in public relations (in-house or agency), communications, journalism or a related field.
- Proven experience developing and executing media relations strategies in technology, advertising, commerce, or digital platforms.
- Strong understanding of trends shaping digital advertising, performance marketing, retail media, or affiliate ecosystems.
- Experience working closely with senior executives to develop thought leadership and keynote speeches.
- Demonstrated ability to translate complex technical or commercial concepts into clear, compelling narratives.
- Experience operating in highly cross-functional environments with multiple stakeholders.
- Strong writing and storytelling skills across multiple formats.
Benefits
- discretionary bonus
- health insurance
- vision insurance
- dental insurance
- 401k matching
- PTO
- Volunteer Time Off (VTO)
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