Demand Generation Manager defining benchmarks and leading multi - channel campaigns for Centah's SaaS growth. Collaborating across teams, leveraging AI for automation and impact.
About the role
- Paid Media Specialist managing end-to-end multi-channel paid campaigns for Wiley. Collaborating on strategies to improve performance and ROI across various advertising platforms.
Responsibilities
- Own the end-to-end management of multi-channel paid campaigns
- Build, launch, and optimize PPC campaigns across platforms: Google Ads, Microsoft Ads, Meta, and LinkedIn
- Manage and optimize budgets across multiple campaigns to maximize ROI
- Monitor performance daily to identify optimization opportunities
- Analyze campaign performance using GA4, Adobe Analytics and provide insights to inform future strategy
Requirements
- 2+ years hands-on experience managing paid campaigns across paid search and paid social
- Proven track record of budget management and optimization at scale
- Proficient in Meta Ads Manager and LinkedIn Campaign Manager
- Experience with GA4 or similar analytics platforms and conversion tracking setup
- Strong analytical expertise using analytics platforms and Excel
Benefits
- Professional development and mentorship to fill any knowledge gaps
- Meeting-free Friday afternoons allowing more time for heads down work and professional development
- Continuous learning opportunities
- Internal mobility support
- Health and well-being support initiatives
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