Paid Media Specialist managing end - to - end multi - channel paid campaigns for Wiley. Collaborating on strategies to improve performance and ROI across various advertising platforms.
About the role
- Performance Marketing Strategist developing innovative ad concepts and analyzing performance data for clients across various sectors. Collaborating with teams to ensure high-volume creative output.
Responsibilities
- Concept and pitch ad ideas that balance brand voice with performance hooks, tailored to specific channels (IG, TikTok, YouTube Shorts, etc.)
- Own and evolve creative frameworks across dozens of weekly assets—ensuring high-volume output while working within compliance guidelines for regulated verticals like real money gaming and social casinos
- Analyze creative performance data independently and in collaboration with the paid media team to identify trends, extract insights, and proactively inform new creative concepts
- Collaborate closely with our video production team and visual artists to turn concepts into reality quickly and efficiently
- Lead brainstorms, build creative decks, and present ideas internally and to clients
- Identify, vet, and brief influencers and creators aligned with client goals and brand tone
- Set up recurring media days to capture content with creators or customers to produce compelling ad creative
Requirements
- 3+ years experience in a creative role focused on social or performance marketing
- Proven track record of collaborating with influencers/creators and developing UGC-style ads
- Deep understanding of digital content trends and platform nuances (especially TikTok, Reels, and Shorts)
- Experience shipping a high volume of assets weekly—without sacrificing originality or quality
- Strong analytical skills—you know how to interpret performance metrics, pull out actionable insights, and translate them into creative strategies that convert
- Experience in real money gaming, social casino, or other regulated industries is strongly preferred
- Strong communication and collaboration skills
- Excellent creative instincts and visual storytelling chops
- Data-aware, not data-paralyzed—you understand how creative performance influences strategy
Benefits
- Significant opportunity for growth in the company
- Work alongside an incredible slate of clients and team members
- Fun, creative and collaborative company culture
- Unlimited cold brew
- Hybrid & remote work options
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