Digital Paid Media Specialist managing PPC campaigns across the EMEA region for Henry Schein. Key role in Digital Marketing & Revenue Acquisition team influencing business growth.
About the role
- Paid Media Manager at KNIME focusing on data-driven growth through effective paid media strategies. Responsible for campaign execution, optimization, and collaboration with global teams.
Responsibilities
- Translate product positioning and audience insights into high-performing paid campaigns across key platforms.
- Continuously refine campaigns through budget allocation, bidding strategies, creative updates, and audience targeting.
- Manage multi-country campaigns, balancing standardization and localization while ensuring compliance.
- Run structured tests across keywords, creatives, landing pages, and audiences.
- Build and optimize campaigns across all funnel stages to guide prospects effectively.
- Partner with cross-functional marketing teams to align strategy and drive customer adoption.
- Optimize channel efficiency and ensure measurable pipeline and revenue impact.
- Analyze performance and deliver clear, actionable insights.
- Ensure accurate tracking and reporting in collaboration with Marketing Ops and Data teams.
Requirements
- 5 years of experience in paid media, performance marketing, or demand generation.
- Hands-on experience managing paid campaigns across platforms like Google, LinkedIn, and Meta, with a strong focus on measurable outcomes.
- Ability to think using website behavior, conversion data, and attribution insights to guide decisions.
- Manage budgets, targeting, and campaign structures with precision and care.
- Continuously test creatives, audiences, and bidding strategies to improve performance.
- Work closely with marketing, data, and operations teams to align paid media with broader campaign goals.
Benefits
- Purpose-driven work: Help scale a product that empowers people worldwide to make better decisions with data.
- Impact at scale: Own global paid media programs with real influence on growth and strategy.
- Autonomy and ownership: Take full responsibility for your channels while collaborating with a highly skilled, international team.
- Learning: Work in a data-driven environment with access to advanced tools, experimentation, and continuous learning.
- Flexibility: Hybrid and remote work options with flexible hours to support work-life balance.
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