Lead Performance Marketing & Growth for Wellnest, elevating customer experience through data - driven strategies and targeted growth efforts.
About the role
- Digital Paid Media Specialist managing PPC campaigns across the EMEA region for Henry Schein. Key role in Digital Marketing & Revenue Acquisition team influencing business growth.
Responsibilities
- Set up, manage, and optimize campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads, LinkedIn, and Programmatic platforms
- Monitor daily performance of EMEA PPC campaigns and implement optimizations
- Lead Google Shopping campaigns, including optimization, expansion, and feed management
- Conduct regular account audits to identify growth opportunities
- Analyze campaign data to generate insights and actionable recommendations
- Ensure campaign strategies align with broader marketing objectives and brand guidelines
- Create ad copy and assets using AI tools where applicable
- Collaborate with the Analytics team to ensure accurate tracking and measurement
- Report on key KPIs (CPC, CTR, ROAS, CPA, Conversion Rate) and performance insights
- Manage budgets effectively to maximize ROI and achieve targets
- Stay up to date with PPC best practices, platform updates, and emerging trends
- Support automation initiatives and AI-driven optimization
- Contribute to SEO and broader digital strategy discussions
- Assist in building and optimizing HubSpot landing pages, including A/B testing and CRO
Requirements
- 3+ years of hands-on experience managing PPC campaigns (EMEA or international scope preferred)
- Strong expertise in Google Ads, Meta Ads, and Microsoft Ads
- Experience with Google Analytics and Google Tag Manager
- Strong analytical and data-driven mindset
- Experience managing large budgets and multi-country campaigns
- Experience with landing page tools (HubSpot or similar)
- High level of English (written and spoken); additional European languages are a plus
- Google Ads certification is a plus
- Agency experience is advantageous but not required
Benefits
- 100% remote work
- Permanent contract
- Meal voucher: €110/month (January to November)
- 24 working days of vacation + December 24th + December 31st + your birthday off
- Access to private health insurance (SANITAS) through flexible compensation
- Training and career development plan
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