Performance Marketing Specialist at Avis Greece driving digital strategies and managing SEM campaigns. Collaborating on data insights to enhance performance and optimize marketing efforts.
About the role
- Senior Manager managing Paid Search strategy and execution for Central Eastern Europe region. Collaborating with marketing teams and media partners to drive performance across various digital channels.
Responsibilities
- Paid Search Strategy: Lead the development and execution of the Paid Search strategy across CEE delivering campaigns reflecting regional market nuances which align with broader marketing goals.
- Collaboration & Stakeholder Management: Cultivate strong relationships with our regional marketing teams and key media partners (Google, Bing, etc.) to ensure seamless execution and maximum impact.
- Campaign Management & Optimisation: Manage and optimise day-to-day campaigns, supporting both new and ongoing titles.
- Testing: Lead A/B testing across bidding, creatives, and platforms to improve subscriber acquisition KPIs (CVR, CPA, etc.).
- Cross-Channel Data Analysis: Use outputs from multi-touch attribution (MTA) to supplement in-platform data optimisations and inform testing and budget distribution.
- Reporting & Communication: Prepare and present weekly performance updates, offering clear, concise summaries of key metrics and actionable insights to internal stakeholders.
Requirements
- Paid Search experience: Proven track record in Paid Search, including hands-on experience within streaming/TV or a media agency and managing multi-market campaigns.
- Experience across different campaign types: Able to manage campaigns across Search, UAC, Apple Search Ads (ASA), Performance Max and Demand Gen.
- Expertise in Paid Search tools and best practices: Deep understanding of Paid Search strategies, trends, and bid management platforms (e.g. Search Ads 360, Skai).
- Passion for digital marketing and entertainment: Strong interest in the digital marketing landscape, particularly within the entertainment industry.
- Strong analytical and data-driven mindset: Ability to analyse data and deliver actionable insights, with a keen eye for detail and focus on campaign optimisation.
- Effective communicator with commercial acumen: Clear communication skills, capable of translating data into prioritised actionable insights based on business objectives
- Language skills required: Fluency in both English and Polish is a must. Additional relevant local languages in the region are a plus.
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