Performance Marketing Strategist developing innovative ad concepts and analyzing performance data for clients across various sectors. Collaborating with teams to ensure high - volume creative output.
About the role
- Junior PPC Specialist managing and optimizing ad campaigns across digital platforms. Collaborating with teams to maximize marketing investments and improve campaign performance.
Responsibilities
- Plan and execute high-impact paid media campaigns
- Analyze campaign data to uncover insights and improve performance
- Conduct A/B and multivariate testing as necessary to improve ad campaign performances
- Collaborate with cross-functional teams to enhance ad performance and data accuracy
Requirements
- **Minimum Qualifications:**
- Bachelor’s degree in Marketing, Advertising/Media, Business, Journalism, Linguistics/Languages, Mass Communications, Marketing, or equivalent.
- Preferably with a minimum experience of at least 1 year in a related field.
- Proficiency in utilizing Microsoft Excel and Google Sheets is essential for this role.
- **Skills:**
- Must be knowledgeable in Google Workspace.
- Good written and verbal communication skills
- Ability to handle multiple tasks with changing priorities in a dynamic, fast-paced environment
- Driven, passionate, and self-motivated
- Knowledgeable in Meta Ads, Google Ads, and TikTok Ads.
- Knowledgeable of other paid ads platforms such as LinkedIn, X, Spotify, and other emerging platforms)
- Understanding of the marketing principles
- Should have a basic understanding of the following:
- Google Analytics
- Google Suite
- Google Adwords
- MS Excel/Google Sheets
- Meta Business Suite
- Meta Ads Manager
- Analyzing Data
- A/B Testing
Benefits
- Paid Sick Leave and Vacation Leave
- Paid Bereavement
- Maternity & Paternity Leave
- Single Parent Leave
- Medical / Health Insurance
- Paid Holidays
- Training and Development Opportunities
- Company Service Awards
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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