Digital Media Director leading paid media strategies for luxury brands at Tribe X. Overseeing performance and brand engagement units in a hybrid work environment.
Responsibilities
Build and lead the growth roadmap of the Paid Media Department at Tribe X
Grow the paid media department client list and revenue
Oversee two media units: Performance Marketing Unit and Paid Social Unit
Ensure strategic alignment between units, accounts, and overall agency vision
Champion a culture of excellence, experimentation, and innovation
Lead full-funnel paid media strategies grounded in client business goals and user experience insights
Guide teams in spotting and fixing funnel gaps, media inefficiencies, and creative drop-offs
Ensure media analysis and creative feedback loops are tightly integrated
Future-proof the team’s roles and workflows as AI reshapes the media landscape
Align the department with martech tools and advanced analytics
Build relationships with key media and tech platforms
Drive thought leadership and contribute to the industry discourse
Requirements
Minimum 10 years of digital marketing experience in an agency setting
Proven track record in paid media strategy, performance marketing, and team leadership
Strong understanding of creative strategy, media buying, analytics, and digital platforms
Fluent in building full-funnel media strategies based on real business objectives
Excellent command of platform nuances across Meta, Google, TikTok, and more
Clear vision on AI’s impact on media and how to adapt for the future
Strong analytical and technical mindset paired with creative instincts
Experience with martech stacks, first-party data systems, and marketing analytics tools
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