Director of Field Enablement managing strategic marketing campaigns for client acquisition in wealth management. Collaborating with sales and marketing teams to enhance lead generation and client retention.
Responsibilities
Executes Go-To-Market plan strategy, including developing campaigns and executing deliverables.
Establishes and maintains strong working relationships and collaboration with sales organization and business partners.
Contributes to journey mapping for their respective audience segmentation.
Owns campaign planning, development and execution in partnership with Sales and functional marketing team members.
Manages and helps develop departmental measurements and KPIs based on overall business goals.
Provides tactical and custom marketing support aligned with Client marketing support model.
Requirements
5+ years of marketing experience
Experience working with Wealth Management Advisors
University Degree
Audience Insights
Budgeting
Campaign Management
Differentiates Value Proposition
Influence
Lead and Demand Generation
Marketing Analytics
Marketing Channels
Marketing Strategic Planning
Prioritizes Effectively
Relationship Management
Benefits
superior retirement program
highly competitive health, wellness and work life offerings
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