Director managing Brand Health Tracking accounts and leading strategic client conversations. Driving growth and insights for top brands with a strong commercial focus based in London.
Responsibilities
Conduct senior-level client meetings and calls to discuss brand performance insights, strategic recommendations, and growth opportunities
Review brand health data, identify key trends and actionable insights, and develop strategic recommendations that drive measurable business impact for clients
Review account performance metrics, profitability analysis, and growth pipeline development, ensuring each account meets or exceeds revenue and margin targets
Lead account teams, provide coaching and guidance on analytical challenges, and conduct regular 1:1s with direct reports to drive performance and career development
Write compelling proposals for new business opportunities, develop innovative research approaches, and present to prospective clients
Requirements
Extensive leadership experience in a commercial, consulting, or market research environment with proven track record in brand tracking and brand equity research
Personal mastery and comprehensive understanding of brand tracking methodologies, brand equity frameworks, and consumer insights approaches
Demonstrated ability to manage delivery of strategic brand insights and analytics projects
Proven track record of building deep client relationships and serving as trusted advisor to senior marketing leadership
Project team leadership experience managing and developing research professionals across multiple seniority levels
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