PPC Analyst responsible for maintaining and optimizing PPC/SEM advertising campaigns at Farfetch. Analyzing data - driven insights, implementing testing tasks while managing campaign performance in a luxury fashion marketplace.
About the role
- Global strategic leader responsible for architecting Tanium’s integrated marketing strategy. Shaping messaging and orchestrating multi-channel campaigns to drive demand, pipeline, and revenue.
Responsibilities
- Develop and own Tanium’s global integrated marketing strategy, aligning messages, audiences, and channels across the full customer journey.
- Design and govern the tiered campaign framework (Tier 1, 2, 3), ensuring consistency and scalability across corporate, regional, and partner motions.
- Partner closely with Product Marketing to translate positioning, personas, and product launches into unified global campaigns.
- Build the global webinar strategy, including editorial calendar, thought leadership, product demos, and partner-led sessions.
- Ensure webinars integrate into campaigns, nurture streams, and regional/industry GTM motions.
- Optimize conversion, attendance, and follow-up workflows across SDR and marketing.
- Lead the creation and execution of full-funnel integrated programs, bringing together broad-based channels (webinars, events, email, content syndication) with digital, paid, ABM, and field marketing.
Requirements
- BA/BS or equivalent industry experience required
- 15+ years' experience in managing demand generation strategy across online and offline channels, demonstrating significant measurable results
- 5+ years' experience leading and managing a team (5+ direct report)
- Experience with Marketing Automation is required. (Marketo experience a plus)
- Experience with Intent Platforms (6Sense)
- Experience with Salesforce CRM
Benefits
- Medical, dental and vision plan
- Family planning benefits
- Health savings account
- Flexible spending account
- Transportation savings account
- 401(k) retirement savings plan with company match
- Life, accident and disability coverage
- Business travel accident insurance
- Employee assistance programs
- Disability insurance
- Other well-being benefits
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