Lead Performance Marketing & Growth for Wellnest, elevating customer experience through data - driven strategies and targeted growth efforts.
About the role
- Performance Marketing Specialist at Lexroom.ai managing paid campaigns across Google Ads, LinkedIn, and Meta. Collaborating with design and content teams to optimize performance and report metrics.
Responsibilities
- Plan, launch and manage paid campaigns across Google Ads, LinkedIn, and Meta — owning briefs, copy, and creatives end-to-end.
- Monitor daily performance, manage budgets and pacing, and run A/B tests to continuously optimise results.
- Track and report on core metrics (CPC, CPL, CAC, ROAS), build dashboards, and support attribution modelling across the funnel.
- Work with design and content teams to develop and iterate on landing pages, ensuring ad-to-page message consistency.
- Test new channels and audience segments, set up retargeting campaigns, and localise activity across IT, ES, DE, and EN markets.
- Collaborate with PMM, sales, and the performance lead to keep campaigns aligned with product launches and lead quality goals.
Requirements
- 1–3 years of experience in performance marketing, paid media, or digital marketing — agency or in-house.
- Hands-on experience managing campaigns on at least one major platform (Google Ads, LinkedIn, or Meta), with a solid grasp of core metrics (CPC, CPL, CAC, ROAS).
- Data-driven mindset with strong attention to detail and the ability to manage multiple campaigns simultaneously.
- Familiarity with marketing automation and CRM tools (e.g. HubSpot, Salesforce) is a plus. Knowledge of CMS tools is required, basic HTML/CSS, or SEO fundamentals is nice to have.
- Experience in B2B SaaS, legal tech, or across Southern European / DACH markets is a plus.
- Proactive, eager to learn, and comfortable operating with autonomy in a fast-paced startup environment.
- Full professional proficiency in English and Italian. Spanish and/or German is a strong plus.
Benefits
- Hybrid Work: Split your time between working from home and collaborating in our Milan HQ three days a week, with flexibility.
- Health Insurance: Comprehensive coverage to ensure peace of mind.
- Meal Vouchers: Daily support to make your lunch breaks easier.
- Performance Bonuses: Rewards tied directly to measurable results.
- Team Retreats & Off-sites: Dedicated time to connect, collaborate, and spark bold ideas.
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