Hybrid Head of Paid Social

at Storio group

• Job title: Head of Paid Social
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Barcelona, Spain

About the role

• Head of Paid Social at Storio Group leading paid social marketing across brands. Guiding international teams in Barcelona, Amsterdam, and London to drive growth and customer engagement.

Responsibilities

• Lead our vision for paid social and affiliate marketing across all our brands.
• Guide a talented international team across Amsterdam, Barcelona, and London.
• Build a high-performance culture and ensure our social strategy helps people celebrate their best memories.
• Create and lead the paid social strategy for all group brands and websites.
• Build strong partnerships with major networks like Meta, TikTok, and Pinterest through strategic business plans.
• Partner with our Creative team to brief and develop assets that lead to campaign excellence.
• Look for ways to use automation and new marketing technology to improve how we work.
• Mentor your team to help every individual grow their skills and reach their goals.
• Work closely with Commercial and Analytics teams to find new opportunities for growth.
• Stay ahead of platform shifts and new features to keep our brands competitive.

Requirements

• Significant experience leading paid social marketing campaigns in an eCommerce setting.
• A proven track record of managing multi-million-euro budgets across different regions.
• Strong leadership skills with experience managing and developing marketing professionals.
• Deep knowledge of the customer journey from brand awareness to conversion.
• Excellent analytical skills and a habit of making decisions based on data.
• Strong communication skills to build relationships with internal and external partners.
• Experience with tools like Smartly and web analytics platforms such as Adobe Analytics.
• You have experience testing incrementality and understand complex attribution topics.
• You are comfortable working with OKR frameworks and managing multiple brands at once.
• You hold a degree in marketing, business, or a related field.

Benefits

• Equal Opportunities & Right to Work
• Flexible work arrangements