Hybrid Paid Ads Specialist

at Scale Army Careers

• Job title: Paid Ads Specialist
• Job type: Contract
• Experience level: Mid level, Senior
• Salary: $2,000 - $2,300 per month
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Mexico City, Mexico

About the role

• Paid Ads Specialist leading paid acquisition campaigns from scratch for an early-stage company. Focusing on performance and data-driven growth across Meta, TikTok, and Google.

Responsibilities

• Lead paid acquisition efforts from 0–1, setting up measurement, launching initial campaigns, and scaling performance marketing across multiple channels.
• Own performance across Meta, TikTok, and Google (YouTube and Search).
• Establish measurement frameworks and campaign tracking from the ground up.
• Scale successful campaigns and channels based on performance data.
• Contribute to creative strategy with data-backed recommendations.
• Edit and adapt creative assets using tools such as Canva or Figma.
• Write and refine ad copy aligned with performance goals.
• Collaborate on creative brainstorming and testing ideas.
• Set up and optimize landing pages to support campaign performance.
• Monitor campaign performance and key metrics closely.
• Dive deep into data to identify trends, insights, and optimization opportunities.
• Translate performance data into actionable recommendations for future tests.
• Continuously refine creative, targeting, and budget allocation.
• Design and manage structured A/B testing roadmaps.
• Clearly document learnings and report results.
• Recommend new tests based on prior performance insights.
• Use Excel and analytical tools to track, analyze, and communicate results effectively.

Requirements

• 5+ years of experience setting up, managing, and scaling paid acquisition campaigns.
• Proven experience taking campaigns from early-stage launch through maturity.
• Hands-on experience across Meta, TikTok, Google (YouTube and Search), and ad networks.
• Strong understanding of channel-specific best practices and optimization strategies.
• Creative sensibility with the ability to edit assets and contribute to copy and messaging.
• Data-driven mindset with curiosity for understanding what works and why.
• Strong analytical skills with deep experience using Excel and similar tools.
• Highly organized approach to testing, reporting, and performance iteration.
• Proactive, curious, and continuously learning mindset.
• Ability to work hands-on and comfortably “in the weeds” of campaign execution.

Benefits

• Final compensation is set after evaluating experience and location.