IT Service Manager leading Valmet's digital marketing transformation in alignment with business needs and strategies. Ensuring digital marketing solutions support scalability and value creation.
About the role
- Digital Marketing Specialist managing the execution and reporting of digital marketing campaigns across key paid media channels. Collaborating with clients and stakeholders to drive measurable results.
Responsibilities
- Support the execution, optimization and reporting of digital marketing campaigns across key paid media channels.
- Manage campaigns end to end, translating data into insights and ensuring clients achieve their acquisition and growth objectives.
- Execute and optimize performance marketing campaigns across Meta, TikTok, Google, LinkedIn, and Snapchat, aligned with campaign objectives.
- Develop and support full-funnel strategies for awareness, consideration, and conversion.
- Monitor and analyze campaign performance daily, optimizing budgets, creatives, and targeting.
- Assist in testing, experimentation, and reporting, including A/B tests, heatmaps, and growth initiatives.
- Manage conversion tracking and support performance reporting using tools like Meta Pixel, GA4, Excel, and dashboards (Looker Studio/Power BI).
Requirements
- Bachelor’s degree or equivalent experience with a strong quantitative background.
- Up to 2 years of hands-on digital or performance marketing experience, freelance or in-house, including digital planning.
- Experience with paid media across e-commerce, retail, FMCG, hospitality, or tech; strong knowledge of Meta, TikTok, Google, LinkedIn Ads.
- Solid understanding of marketing funnels, conversion tracking, attribution, SEO, and web analytics.
- Strong analytical, problem-solving and self-management skills with the ability to turn data into actionable insights.
- Social-first mindset, creative flair, excellent attention to detail and ability to manage multiple projects.
- Excellent communication and collaboration skills to work effectively with clients and Q’s internal teams.
Benefits
- Flexible schedule to accommodate project deadlines and varying workloads.
Job title
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Not specified
Degree requirement
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