Performance Marketing Specialist at Avis Greece driving digital strategies and managing SEM campaigns. Collaborating on data insights to enhance performance and optimize marketing efforts.
About the role
- Performance Marketing Specialist designing and reporting digital campaigns for Ogilvy One. Responsible for managing complex media accounts and collaborating with teams on campaign strategies.
Responsibilities
- Design, plan and execute digital campaigns via digital media platforms (Google Ads, Meta Ads, TikTok Ads, Linkedin Ads, DV360, etc.).
- Provide detailed analysis and reporting of each campaign including interpretation, commentary and recommendations.
- Testing, analysis and optimization with tools like Excel, Google Sheets & Google Analytics.
- Reporting to clients on weekly, monthly, quarterly and annual basis based on client needs and business objectives.
- Collaborate closely with other business units and partners.
- Coordinate with accounting dept. about billing and invoicing issues relevant to digital media campaigns.
- Stay up-to-date on the latest industry trends & best practices and evaluate emerging performance marketing technologies.
Requirements
- Minimum 3 years prior experience (agency or client side) in managing complex media accounts (Google Ads, Social Media Platforms).
- Google Ads & Analytics certified.
- Meta certified (primarily media planning or buying).
- Experience in programmatic advertising.
- Good understanding & knowledge of Google Analytics 4 & Looker Studio.
- Highly Proficient in MS-Excel (pivot tables, advanced formulas etc).
- Excellent consulting, writing, presentation and communication skills in Greek and English.
- Any SEO experience will be considered a plus.
- Degree in a quantitative, test-driven field.
Benefits
- A competitive package matching the candidate’s skills and experience.
- Private medical health insurance program.
- Gain access to the best local and global trainings.
- Privileged access to state-of-the-art AI tools (WPP Open).
- Great work environment.
- Gym/workout membership.
Job title
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