Lead planning and delivery of CRM campaigns for Virgin Red, optimizing engagement and loyalty. Oversee multi - channel communication strategies and work alongside analytics and creative teams.
About the role
- Performance Marketing Manager developing digital marketing campaigns for Ogilvy Greece. Leading campaign strategies and optimizing performance across multiple platforms.
Responsibilities
- Develop, plan, and execute digital campaigns via platforms such as Google Ads (Search, Display YouTube), Meta (Facebook, Instagram), DV360, LinkedIn, and others.
- Manage daily campaign activities, optimize performance, and ensure that campaigns meet or exceed KPIs and ROI targets.
- Analyze campaign data, prepare detailed reports, interpret insights, and provide recommendations for ongoing optimization.
- Be responsible for team leadership and development.
- Organize day-to-day work for your team, provide guidance & trainings and help them grow.
- Coordinate with creative, data, and client service teams to ensure seamless campaign delivery and alignment with overall marketing objectives.
- Stay up-to-date on the latest industry trends, tools, and performance marketing technologies; evaluate emerging opportunities.
- Manage budgets, billing, and invoicing processes related to digital media campaigns.
- Collaborate with internal and external partners to maximize campaign success.
- Foster a culture of data-driven decision making and continuous improvement within the team.
Requirements
- 4-5 years of experience in digital marketing or performance media (agency or client side).
- Proven experience managing campaigns on Google Ads, Meta platforms, display advertising, and programmatic channels (e.g., DV360).
- Strong analytical skills, proficiency in Google Analytics, Web Analytics, and advanced Excel (pivot tables, formulas).
- Highly proficient in reporting through Google Looker Studio.
- Deep knowledge of Google Tag Manager.
- Advanced measurement experience like BLS, Viewability, Cross-Channels efficiencies, etc.
- Experience in SEO including audits, keyword research, and content strategies will be considered a plus.
- Certifications such as Google Ads, Google Analytics, and Facebook Blueprint are highly desirable.
- Excellent communication, presentation, and management skills.
- Fluency in English.
- Ability to work effectively in a fast-paced, results-oriented environment.
Benefits
- A competitive package matching the candidate’s skills and experience.
- Private medical health insurance program.
- Gain access to the best local and global trainings.
- Privileged access to state-of-the-art AI tools (WPP Open).
- Great work environment.
- Gym/workout membership.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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