Lead planning and delivery of CRM campaigns for Virgin Red, optimizing engagement and loyalty. Oversee multi - channel communication strategies and work alongside analytics and creative teams.
About the role
- Performance Marketing Manager leading paid advertising campaigns for FORUM VERLAG. Managing budget and analyzing campaign performance with a focus on growth.
Responsibilities
- Independently plan, execute and optimize revenue-relevant performance marketing campaigns with a focus on Paid Advertising and media planning
- Efficient budget management to maximize the impact of our marketing spend
- Identify, build and develop new traffic, revenue and subscription channels, as well as innovative platforms and partnerships
- Continuous development of our SEA (Search Engine Advertising) and affiliate activities
- Analyze and report campaign results to drive targeted performance improvements
- Close collaboration with other marketing teams and active use of data-driven insights (e.g., Google Analytics, KPI frameworks)
Requirements
- Passion for performance marketing with proven success in driving revenue growth
- Native-level German skills, both written and spoken
- Team player with initiative and a positive attitude
- Experience planning and managing Paid Advertising campaigns
- Analytical mindset and enthusiasm for numbers, data and reporting
Benefits
- Flexible working hours in a 38-hour workweek
- Hybrid working model after the probationary period
- 30 days of vacation plus special leave
- Profit-sharing and benefit vouchers (Genuss-Scheine), special bonuses and anniversary awards
- Professional onboarding and a structured training program
- Company events, meal service and free coffee/tea/water
- Company bike program (JobRad) and more
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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