Performance Marketing Specialist at Avis Greece driving digital strategies and managing SEM campaigns. Collaborating on data insights to enhance performance and optimize marketing efforts.
About the role
- Global B2B Performance Marketing Manager at Embat overseeing paid marketing campaigns and driving B2B client acquisition. Managing Google Ads and LinkedIn Ads to achieve growth objectives.
Responsibilities
- Manage the day-to-day delivery of Paid Advertising campaigns (Google Search, Microsoft Ads, and LinkedIn Ads), including planning, strategy development, account setup, execution, and analysis.
- Oversee strategy and hands-on management of SEM campaigns, including keyword research, account structure, bidding strategies, and writing compelling ad copy aligned with user intent.
- Develop, execute, and scale paid social marketing strategies on LinkedIn Ads, planning campaign budgets, pacing, and forecasting to achieve revenue targets.
- Create briefings for the design team to test creative variations, messaging frameworks, and audience segments to maximize performance.
- Manage budget and deadlines, recommending modifications to ad spend and channel selection based on data.
- Monitor campaign performance using analytics platforms (e.g., GA4, Google Ads, LinkedIn Ads, Looker).
- Build clear performance dashboards and deliver actionable insights to stakeholders.
- Hold weekly meetings with Sales Development teams to improve campaign quality and feedback loops on lead quality.
- Lead projects to inform best practices, bringing new ideas and testing trends.
- Implement new AI workflows for creative generation and optimization to improve efficiency.
Requirements
- 7+ years in Performance Marketing, ideally within B2B SaaS, fintech, or high-growth tech companies.
- Proven experience leading strategy and hands-on management of campaigns across Google Ads and Microsoft Ads.
- Deep knowledge of LinkedIn Ads strategy for B2B audiences.
- Mastery of GA4, Google Tag Manager, Looker, and familiarity with HubSpot.
- Knowledge of SQL and BigQuery is a plus.
- Strategic mindset, strong analytical thinking, autonomy, and attention to detail.
- Fluent English and Spanish or German is a must.
Benefits
- A competitive salary according to the project and responsibility.
- Hybrid working setup & flexible schedule
- Latest technology of your choice to do your impactful work with.
- Access to private health insurance with Sanitas
- Access to salary on demand, restaurant card, transport card, and kindergarden checks through Payflow
- English Classes
- Career progression - we are a small team with great ambitions.
- An opportunity to work hand in hand with our founders who built their careers in Investment Banking at J.P. Morgan for more than a decade.
- 360º development - through internal and external talks, sponsored conferences and many more to come.
- Twice-yearly performance reviews
- Team Buildings plans
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