AI Success Strategist driving AI adoption and operational excellence for Zendesk. Leading AI roadmap delivery and ensuring measurable business impact for customers.
About the role
- Senior CRM Analyst at Casa do Fitness developing and optimizing lead acquisition and retention strategies to enhance commercial opportunities. Ensuring analytics-driven decision making between marketing and sales teams.
Responsibilities
- Plan and execute comprehensive Inbound Marketing and CRM strategies to ensure lead generation, nurturing and conversion;
- Create and optimize automation flows and personalized journeys based on behavioral data and segmentation;
- Manage CRM platform (HubSpot, RD Station or in-house): pipelines, properties, workflows, integrations, contact database and data standardization;
- Proactively update customer data by contacting them via necessary channels (phone, WhatsApp or email) to ensure accurate and complete information;
- Monitor funnel performance daily, turning analysis into action plans to increase conversion and engagement;
- Develop and optimize email marketing campaigns and automated communications focused on retention and progression of the customer journey;
- Create and test landing pages, forms, CTAs and offers to maximize opportunity generation;
- Work closely with Sales and E-commerce teams to ensure alignment on MQLs, SQLs, routing rules and lead quality;
- Organize prioritization, deadlines and scheduling of requests, ensuring consistent, results-driven deliveries.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communication or related fields.
- Minimum of 3 years of experience in CRM (HubSpot, RD Station or in-house platform), including management, automation, flow creation and optimizations.
- Knowledge of funnels, customer journeys, segmentation and communication cadences.
- Advanced Excel proficiency, including pivot tables and tools for data analysis.
- Analytical ability to interpret metrics and support decision-making.
- Analytical mindset, results-oriented and agile; organized, with time management and task prioritization skills.
- Good communication, attention to detail and visual standardization.
- Preferred: certifications or specialized courses in SQL, Inbound Marketing, CRM, Growth or Digital Performance.
- Knowledge of the fitness, wellness or sports market is a plus.
Benefits
- Health and Dental Insurance - Bradesco
- Flash Card - flexible benefit (transportation and meal allowance)
- Fitness benefit - Wellhub (formerly Gympass)
- Birthday day off during your birthday month
- Partnership with SESC
- Life insurance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
Customer Success Manager driving retention, expansion, and value for multi - unit restaurant groups. Collaborating across teams to ensure customer success with Palona’s AI platform.
Customer Success Specialist responsible for onboarding and maintaining client relationships for Sibill. Focus on upselling and cross - selling while monitoring client performance metrics.
CRM & Marketing Specialist for KWS enhancing Salesforce usage in daily operations. Collaborating closely with sales and marketing teams to drive business value.
Patient Specialist educating patients on home monitors and providing support at IronRod Health. Handling call volume and managing client accounts in a healthcare setting.
Customer Success Specialist at GeoVictoria ensuring effective platform use and customer satisfaction. Engaging clients in Santiago, Chile to foster relationships and promote growth.
Customer Success Manager overseeing strategic accounts at Rhapsody. Responsible for customer retention and satisfaction in healthcare IT.
Customer Success Manager responsible for existing customers in a SaaS environment, driving adoption and ensuring long - term customer relationships through onboarding and optimization.
Customer Success Advisor guiding clients through challenges and needs in the online world. Providing technical and customer support while receiving quality onboarding and training.
Entry - level role supporting effective customer success plans and fostering strong customer relationships at Ideagen. Collaborate with cross - functional teams for onboarding and retention activities.