Lead planning and delivery of CRM campaigns for Virgin Red, optimizing engagement and loyalty. Oversee multi - channel communication strategies and work alongside analytics and creative teams.
AN
Onsite Managing Director, Data Strategy, Audience Intelligence, Paid Media
Posted 2 weeks ago
About the role
- Managing Director of Data Strategy at Ankura, overseeing audience strategy in Public Affairs. Leading high-stakes campaigns and shaping data infrastructure to improve client outcomes.
Responsibilities
- Build out audience strategy capability within the Public Affairs and Strategic Communications practice.
- Run high-stakes campaigns while shaping the data infrastructure, vendor relationships, and methodological standards.
- Evaluate potential acquisitions to grow this practice.
- Own targeting and addressable strategy for large-scale campaigns.
- Design multi-touch, cross-channel contact strategies.
- Evaluate and recommend DSP and programmatic infrastructure.
- Define KPIs and measurement frameworks that tie media performance to client outcomes.
- Build reporting that is technically sound yet understandable to non-technical decision makers.
- Grow and lead the audience strategy and data intelligence team.
Requirements
- A degree or advanced degree in statistics, data science, economics, political science with quantitative methods, or a related analytical field.
- A career that started in data, analytics, or research and has grown to include media strategy, campaign planning, and client-facing advisory work.
- A clear, informed point of view on the audience data and insights vendor landscape, who the credible players are, where the market is heading, and what separates real methodology from marketing spin.
- Experience leading or contributing to significant campaigns across multiple channels and geographies.
- Comfort advising senior stakeholders, including executives, government affairs leads, and political clients, on data strategy and campaign direction.
- Strong grasp of the political landscape and understanding of voter demographics and behaviors.
Benefits
- An independent global expert services and advisory firm
- Affirmative Action and Equal Opportunity Employer
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