Senior Account Executive leading shopper marketing programs from start to finish for a major CPG client. Collaborating with internal teams to meet objectives, timelines, and budgets in a supportive agency environment.
Responsibilities
Develop strong and effective relationships with clients with ability to offer counsel in situations where necessary
Quickly become familiar with client’s brand (requirements, messaging, creative) and effectively work with internal teams to ensure programs are following client protocol
Serve as creative and executional project lead from start to finish (this includes brief development, program estimation, budget tracking and reconciliation, creative/program recaps)
Collaborate with other account teammates, creative, and/or external teams to develop marketing programs and solutions for client
Support team with generating strategic and well thought out approaches to creative and program executions
Manage program timelines, keeping account team members and client teams aware of any deviations
Continue educating self and team on industry trends, Shopper trends, and the retail media landscape
Support team with proofing to ensure all client’s brand standards are met
Organize and lead client facing presentation decks and meetings, preparing all relevant documents
Keep team updated on ongoing day-to-day programs, client news and other relevant account details through maintaining and owning status document
Serve as a team/agency ambassador to promote omnichannel solutions to client initiatives
Develop a thorough understanding of the program scope with the ability to establish and manage budgets
Compile and interpret program results, summarize findings, and work with senior team members to recommend program enhancements and/or changes to improve going forward
Requirements
3-4 years Agency experience; 1-2 years Shopper Marketing Experience
Proven account management skillset in creating, maintaining, and enhancing client relationships
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