Senior Associate managing paid media strategies for Brazilian fintech Enova. Leading acquisition process across various platforms for effective lead generation and brand reputation.
About the role
- Influencer Campaign Manager overseeing high-impact marketing campaigns across beauty, fashion, and lifestyle. Collaborating with influencers and managing end-to-end processes to exceed client KPIs in Toronto.
Responsibilities
- Take part in the strategy, planning, and execution of paid influencer marketing campaigns across various platforms (Instagram, TikTok, YouTube, Pinterest, etc.).
- Research, vet, and cast influencers who align with campaign goals, brand values, and audience demographics.
- Craft creative briefs for influencer content aligned with brand objectives, ensuring content is engaging, trend-aware, and on-brand.
- Manage end-to-end influencer outreach, negotiations, contracts, and deliverables.
- Collaborate with internal PR, Digital, and Paid Media teams to integrate influencer efforts into larger brand initiatives.
- Track and manage campaign budgets, ensuring efficiency and ROI.
- Provide strategic insights and recommendations to clients on influencer trends, creative formats, and best practices.
- Prepare post-campaign performance reports, analyzing KPIs, and suggesting optimizations for future campaigns.
- Serve as a key point of contact for clients, talent agents, and influencers throughout the campaign lifecycle.
- Build and maintain a network of strong relationships with influencers, talent managers, and content creators across industries.
- Actively monitor social trends and emerging creators to build a robust influencer database.
- Collaborate with creative teams on campaign concepts, influencer content direction, and paid social amplification opportunities.
- Stay ahead of digital trends, platform updates, and emerging influencer strategies to maintain innovative campaign offerings.
Requirements
- 3+ years of experience in influencer marketing, ideally within an agency or brand environment.
- Proven success in managing end-to-end influencer campaigns with measurable results.
- Deep understanding of social media platforms, influencer trends, and creator culture.
- Experience working with creators in lifestyle categories (beauty, wellness, fashion, F&B, etc.).
- Exceptional written and verbal communication skills.
- Strong organizational and project management abilities with the ability to manage multiple campaigns simultaneously.
- Confident in leading client presentations and pitches.
- Familiarity with influencer marketing tools (e.g., CreatorIQ, GRIN, Meltwater, Sprout Social, etc.) is an asset.
Job title
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