Head of Paid Search for a leading digital marketing agency. Overseeing a team and managing paid search strategies.
About the role
- Performance Marketing Manager scaling PRISM+’s performance marketing across Meta and Google. Overseeing budgets and driving growth across product categories with innovative marketing strategies.
Responsibilities
- Own and scale PRISM+’s performance marketing engine across Meta, Google, and emerging channels.
- Manage a multi-million dollar annual budget, drive incrementality and build a system that sustains PRISM+’s next phase of growth across categories (TVs, appliances, smart home).
- Own topline revenue contribution from paid channels
- Manage budget allocation across Meta, Google (Search, Shopping, PMAX, Demand Gen)
- Optimize toward MER, contribution margin, and incrementality (not platform-reported ROAS)
- Continuously refine spend vs diminishing returns curves
- Architect and run full-funnel campaigns.
- Drive weekly optimization cadence across all campaigns.
- Identify and scale new channels (TikTok, affiliates, marketplaces)
- Partner closely with Creative team to build high-volume testing engine.
- Ensure creative refresh velocity keeps pace with spend.
- Own performance reporting across platform data (Meta, Google), GA4, Shopify / Salesforce (source of truth).
- Develop clear views on true CAC, channel incrementality, cross-channel attribution gaps.
- Run structured experiments (holdouts, geo tests where possible).
- Lead and coach 1–2 performance marketers.
- Build a weekly operating rhythm: Performance reviews, Testing roadmap, Budget reallocation decisions.
Requirements
- 4–7+ years in performance marketing (DTC or eCommerce preferred)
- Managed >$1M annual ad spend hands-on
- Deep expertise in:
- Meta Ads (Advantage+, creative testing;
- Google (Search, Shopping, PMAX)
- Strong commercial instinct: understands margin, AOV, bundles, promos
- Proven ability to scale spend without killing efficiency
- Strong Plus
- Experience in consumer electronics / high consideration products
- Familiarity with Shopee, Lazada, TikTok Shop ecosystems
- Experience with incrementality testing / MMM thinking
- Exposure to creative strategy, not just media buying
Job title
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