Senior Specialist in Performance Marketing leveraging AI tools for personalization at PayPal. Supporting multiple products and enhancing marketing processes through data analysis and collaboration.
About the role
- Head of Growth & Performance Marketing at Incard overseeing growth strategies and channel acquisition. Focusing on data-driven insights and hands-on leadership in high-growth startup.
Responsibilities
- Own Incard’s growth strategy across the full funnel: acquisition, activation, retention, and monetisation
- Build and scale repeatable growth loops with a strong focus on ROI and payback
- Operate with founder-level ownership over results
- Own and scale Incard’s acquisition channels, including:
- Paid acquisition (Meta, Google, YouTube; TikTok where relevant)
- SEO & content-driven growth
- Partnerships, affiliates, and communities
- Founder-led and ecosystem-driven growth
- Prioritise scalable, defensible channels over short-term wins
- Decide where and when to invest paid spend based on clear performance signals
- Build a continuous experimentation framework across ads, funnels, offers, and landing pages
- Translate insights into high-performing creative angles and messaging
- Kill what doesn’t work quickly; double down on what scales
- Own growth analytics and performance tracking
- Define and monitor core KPIs, including:
- CAC, LTV, payback period
- Activation and cohort retention
- Feature adoption and conversion
- Build a clean, reliable attribution and tracking stack
- Ensure all growth decisions are data-backed
- Work closely with Product, Design, and Brand to:
- Turn product features into acquisition and retention levers
- Align growth messaging with real product value
- Start hands-on, then progressively build and lead a high-performing Growth team
- Collaborate closely with Product, Sales, Partnerships, and Leadership
- Set a high bar for execution, ownership, and velocity
Requirements
- 5–10+ years in Growth, Performance Marketing, or Acquisition roles
- Proven track record scaling growth at a high-growth startup or scale-up
- Strong experience in B2B SaaS, Fintech, or platform businesses
- Hands-on experience managing significant paid media budgets
- Experience scaling products from early traction to meaningful revenue
- Deep analytical and data-driven mindset
- Strong understanding of funnels, experimentation, and lifecycle marketing
- Product-oriented thinker with strong execution skills
- Comfortable working cross-functionally with Product, Data, and Engineering
- High ownership, high standards, low ego
- Experience in fintech, payments, or financial infrastructure (nice to have)
- Familiarity with Shopify, Stripe, or e-commerce ecosystems (nice to have)
- Experience scaling across multiple European markets (nice to have)
- Background in category creation or early market positioning (nice to have)
- Fluent or professional-level French (strong plus, given our ecosystem and influencer partnerships)
Benefits
- Competitive cash-based compensation
- Incard stock options
- 25 days of paid time off per year, plus bank holidays and your birthday off
- Global health insurance and unlimited paid sick leave
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