Paid Media Analyst optimizing omnichannel performance campaigns spanning various digital channels. Owning the campaign lifecycle from strategy to actionable insights in a hybrid work model.
About the role
- Performance Marketing Manager at Riffbird Gmbh shaping effective marketing strategies. Managing social ads campaigns across various platforms to enhance visibility and conversion rates.
Responsibilities
- Campaign management: designing and managing social ads campaigns on platforms such as Facebook, Instagram, Google and TikTok — with a focus on our corporate marketing.
- Creation of creatives, audience-focused copywriting and funnel setup included.
- Implementation of creative ideas for digital campaigns, development of new formats and testing of innovative approaches.
- Ongoing analysis of market trends and competitors to optimize visibility, traffic and conversion rates.
- Monitoring relevant KPIs and continuously optimizing campaigns for budget efficiency and lead quality.
- Actively contributing to the marketing strategy in coordination with our Performance Marketing team — including access to RIFFBIRD®'s full know-how.
Requirements
- Professional experience in social media marketing and ideally in content creation
- Technical proficiency with Meta Ads Manager, Google Ads, Canva, Figma, Adobe or comparable tools
- Creative sense for social-media trends, strong copywriting skills and a confident eye for design
- Self-starter with openness to new tools, ideas and innovative approaches
- Very good German language skills, both written and spoken.
Benefits
- Broad creative freedom for your ideas and campaigns
- Hybrid working model with a location in Austria — flexible and modern
- Permanent contract within a creative, committed team
- Training and development opportunities and access to extensive marketing expertise
- Flat hierarchies & open communication
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