Performance Marketing Manager at Riffbird Gmbh shaping effective marketing strategies. Managing social ads campaigns across various platforms to enhance visibility and conversion rates.
About the role
- Senior Associate managing paid media strategies for Brazilian fintech Enova. Leading acquisition process across various platforms for effective lead generation and brand reputation.
Responsibilities
- Lead the execution of acquisition strategies with a 100% focus on capturing new loan applications and hitting daily/monthly volume targets.
- Develop monthly and quarterly media plans, defining objectives and budgets with a laser focus on incremental ROI.
- Implement a performance-first approach where every dollar is tied to the "Cost per Funded Loan".
- Manage day-to-day operations across Google Search, YouTube, and Meta, while testing and scaling new channels like TikTok and Programmatic.
- Conduct relentless testing of ad copy, keyword bidding, and landing page performance to capture intent at the lowest possible cost.
- Establish actionable insights from raw data, focusing on "hard" metrics such as Leads, CPA, Conversion Rate, and ROI.
- Coordinate SEO efforts to capture organic demand and manage PR, social media, and brand reputation.
- Partner with CRM, UX/UI, and Product teams to optimize business results and negotiate demands with Global HQ.
Requirements
- Minimum of 3 years of experience in performance marketing.
- Mandatory hands-on expertise in Google (Search/YouTube) and Meta Ads.
- Pro in building investment decks and spreadsheets, with the ability to derive insights from raw data to drive ROI improvements.
- Strong verbal and written communication skills in both Portuguese and English, capable of translating complex data for stakeholders.
- A "Test and Learn" mindset with a track record of making data-driven decisions in an evolving media landscape.
- Ability to balance hands-on execution with long-term strategy while "wearing multiple hats" across Paid Media, SEO, and Reputation.
- Highly proactive and organized, with the ability to meet fixed deadlines and manage complex budgets.
Benefits
- Our hybrid roles require in-office work Tuesday through Thursday, with remote flexibility on Mondays and Fridays. This schedule fosters collaboration, team connection, and strategic planning, enhancing communication and effectiveness to drive results.
- Health, dental, and vision insurance including mental health benefits
- 401(k) matching plus a roth option (U.S. Based employees only)
- PTO & paid holidays off
- Sabbatical program (for eligible roles)
- Summer hours (for eligible roles)
- Paid parental leave
- DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
- Employee recognition and rewards program
- Charitable matching and a paid volunteer day…Plus so much more!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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