Performance Marketing Manager at Riffbird Gmbh shaping effective marketing strategies. Managing social ads campaigns across various platforms to enhance visibility and conversion rates.
About the role
- Paid Media Analyst optimizing omnichannel performance campaigns spanning various digital channels. Owning the campaign lifecycle from strategy to actionable insights in a hybrid work model.
Responsibilities
- Lead client onboarding and align paid media strategies with business objectives
- Develop detailed media plans including audiences, budgets, channels, and KPIs
- Launch and manage campaigns across multiple platforms
- Design and execute A/B tests (creatives, audiences, bidding strategies, landing pages)
- Continuously optimize campaigns to maximize ROI/ROAS
- Deliver clear, data-backed performance reports with actionable insights
- Manage campaign workflows and performance tracking in our CRM (SENTR)
- Execute campaigns in both Spanish and English with culturally relevant messaging
Requirements
- 3+ years managing paid media campaigns (agency experience preferred)
- Proven track record driving measurable ROI/ROAS
- Strong expertise in Google Ads and Meta Ads
- Experience with TikTok, Retail Media, and programmatic channels
- Solid understanding of full campaign lifecycle management
- Experience designing and interpreting A/B tests
- Strong organizational skills and CRM proficiency (Clickup is a plus)
- Fluent in Spanish and English (written and spoken)
- Proactive, analytical, and comfortable in a fast-paced environment
Benefits
- Competitive compensation package
- Hybrid work model
- Exposure to international brands and multi-market campaigns
- Access to advanced tools and continuous paid media training
- A high-performance culture focused on growth and ownership
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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