Performance Marketing Manager scaling PRISM+’s performance marketing across Meta and Google. Overseeing budgets and driving growth across product categories with innovative marketing strategies.
About the role
- Performance Marketing Manager responsible for planning and optimizing B2C campaigns at KF Design GmbH. Collaborating with various teams to re-engage and convert customers while monitoring market trends.
Responsibilities
- Plan, manage, and optimize cross-channel B2C performance campaigns on platforms such as Google, Meta (Facebook & Instagram), Pinterest and, ideally, TikTok
- Develop strategies for holistic optimization of the marketing funnel — from awareness and consideration through to conversion and retention
- Design and implement efficient conversion-tracking structures across all relevant channels
- Analyze campaign performance and user behavior using tools such as Google Analytics (GA4) and Power BI
- Create insightful dashboards and reports, derive data-driven optimizations, and present results to internal stakeholders
- Develop and test targeted remarketing campaigns along the customer journey to reactivate and convert potential customers
- Conduct A/B tests and multivariate tests to systematically improve creatives, landing pages and funnel stages
- Work closely with Product, Sales, Design and Data teams as well as with agencies and external partners
- Continuously monitor market trends, new platforms, algorithm changes and best practices to identify innovation opportunities
- Take ownership of the budget and optimize performance against ROAS, CPA and other KPIs
Requirements
- Several years of professional experience in performance marketing, especially with Google Ads, Pinterest and Meta Ads — ideally complemented by experience with TikTok Ads
- Solid knowledge of conversion tracking and ideally experience using Google Tag Manager (GTM)
- Confident use of web analytics and BI tools such as Google Analytics (GA4) and Power BI
- Understanding of funnel logic and practical experience in funnel optimization and conversion rate optimization (CRO)
- Experience designing and running effective remarketing strategies
- Independent, data-driven, structured and solution-oriented working style with a strong commitment to quality
- Strong communicator, team player and confident in coordinating with internal and external stakeholders
- Knowledge of common platform policies, data protection standards (e.g., GDPR) and up-to-date knowledge of the marketing landscape
Benefits
- Work in a design company located in a historic loft-style office
- Options for remote work / home office
- Freedom to implement your own ideas
- Flexible working hours
- Flat hierarchies and a familiar working atmosphere
- Attractive career prospects within a successfully growing company
- Permanent full-time contract with attractive compensation
- Training and development opportunities
- Complimentary beverages
- Company and team events
- Employee discount at REMEMBER®
- Company parking spaces
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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