Global Campaign Manager leading retention efforts in email and mobile CRM for TomTom's innovative solutions. Driving customer engagement strategies for a diverse global audience.
About the role
- Paid Media Analyst at Augurian optimizing digital marketing campaigns across platforms. Managing budgets, analyzing data, and collaborating with a team for campaign success.
Responsibilities
- Analyze performance data and optimize digital marketing campaigns.
- Manage budgets and allocate resources effectively.
- Collaborate with senior team members.
- Utilize AI tools for campaign insights and reporting.
- Prepare regular reports on performance and metrics.
Requirements
- Curiosity and eagerness to learn.
- Attention to detail.
- Dependability.
Benefits
- Proactively optimize digital marketing campaigns by analyzing performance metrics.
- Contribute insights to improve targeting, messaging, and overall campaign effectiveness; collaborate on longer-term strategy.
- Implement and maintain paid media campaigns across PPC, display, social media, and other platforms.
- Manage budget allocation, bid strategies, and targeting to optimize campaign performance.
- Ensure strategies are executed in accordance with best practices, client guidelines, and the Augurian process.
- Begin using AI tools—automated bid analysis, creative testing insights, reporting assistance—under manager guidance to accelerate execution and build fluency.
- Explore and experiment with AI tools relevant to paid media; share discoveries with the team.
- Gather and validate data from multiple sources to ensure accuracy and completeness.
- Perform data analysis to identify trends, patterns, and insights that drive campaign success.
- Assist in the preparation of regular reports, providing key metrics and performance indicators.
- Collaborate with team members to enhance data visualization techniques for better comprehension.
- Conduct quality assurance checks on data sets to identify and rectify discrepancies.
- Deliver high-quality work that follows the recommended Augurian process.
- Communicate campaign strategies, performance updates, and recommendations clearly and professionally.
- Address client feedback and ensure satisfaction.
- Communicate strategic ideas to account leads to influence client strategy.
- Observe and learn from senior team members’ consultative client interactions to develop advisory skills.
- Maintain detailed and organized documentation of relevant client and team information.
- Communicate findings and insights clearly to team members and stakeholders.
- Act as a key team player in fostering a collaborative and results-driven work environment.
- Stay informed about industry best practices and emerging tools to enhance your capabilities.
- Actively participate in practice traditions and process development.
- Contribute ideas for how AI and new approaches can improve team processes and client outcomes.
- Understand and embody the agency’s core values, fostering a positive and inclusive workplace culture.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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