Business Development Representative responsible for outbound pipeline generation for an AI education company. Engaging with school districts through strategic prospecting and personalized outreach.
About the role
- BDR/SDR Lead managing and scaling the Business Development team across APAC region. Leading outbound sales strategy and opportunity development in collaboration with Marketing and Account Executives.
Responsibilities
- Act as both a hands-on contributor and team leader during the initial onboarding period
- Personally engage high-value prospects alongside the team to model best practices in outbound sales and pipeline generation
- Mentor and coach BDR/SDRs in real-time, providing feedback on messaging, outreach, and follow-up techniques
- Identify gaps and opportunities in processes, tools, and workflows while actively contributing to sales targets
- Lead, hire, train, and coach the APAC BDR/SDR team to achieve pipeline generation and lead conversion goals
- Develop and optimize outbound sales processes, cadences, and workflows tailored to APAC market dynamics
- Set clear KPIs, track performance, and ensure consistent reporting and accountability
- Work closely with regional Account Executives and Marketing to develop high-converting campaigns
- Own and refine the outbound prospecting strategy, including messaging, targeting, and tool optimization (e.g., Salesforce, HubSpot, Outreach, LinkedIn Sales Navigator)
- Report on team performance, insights, and forecasts to regional and global sales leadership
- Stay ahead of trends in APAC markets and continuously optimize strategy accordingly
Requirements
- 5+ years of experience in BDR/SDR, Inside Sales, or Sales Development roles, with at least **3+ years in a management or team lead role**
- Proven success building and scaling outbound sales teams in fast-paced, high-growth environments
- Strong understanding of APAC markets and cultural nuances in sales outreach and buyer behavior
- Data-driven approach with deep knowledge of sales tools, CRMs, and automation platforms
- Excellent communication, leadership, and interpersonal skills
- Fluent in English; Mandarin proficiency is a strong advantage if based in Beijing
Job title
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Experience level
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Degree requirement
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