Brand Manager responsible for strategic marketing of FMCG brands in a dynamic environment. Collaborating across departments to enhance brand visibility and profitability in Belgium.
About the role
- Brand Manager developing and implementing brand strategy for Casar.com. Leading marketing initiatives and managing team for effective communication in the wedding sector in Brazil.
Responsibilities
- Develop and implement the branding strategy for Casar.com, ensuring consistency of visual and verbal identity across all platforms and initiatives.
- Plan, produce, and execute large-scale proprietary events, and manage strategic brand participation in relevant industry events to drive awareness, generate leads, and strengthen relationships.
- Create and lead innovative brand activation initiatives that engage our target audience and reinforce our values and differentiators.
- Oversee social media strategy and management (LinkedIn, Instagram, TikTok, etc.) and influencer marketing, ensuring relevant content and high performance.
- Act as the guardian of communication, ensuring all external and internal messages align with the brands’ strategic positioning, with solidity, coherence, and respect.
- Develop the strategy, tactical plan, and posting schedule for editorial content aligned with SEO strategies and guidelines.
- Develop and manage Press Office and Public Relations strategies, building media relationships and securing positive, strategic coverage.
- Lead and develop a high-performance team.
- Manage relationships with external agencies, freelance producers, and other suppliers, ensuring project quality and delivery.
- Prepare strategic communication plans, define KPIs, monitor metrics, and present projections and results to the executive team.
Requirements
- Bachelor’s degree in Marketing, Communication, Advertising, Business Administration, Public Relations, or related fields.
- Proven experience in brand and communications management, preferably in technology, services, or e-commerce companies.
- Experience in planning and executing events (online and offline).
- Solid experience in social media management and influencer marketing.
- Strong leadership and team management skills (minimum 5 years leading teams).
- Excellent interpersonal and written communication skills, fluent in Portuguese.
- Strategic mindset, creativity, and a passion for innovation.
- Analytical skills to turn data into insights and action plans.
- Preferred qualifications:
- Postgraduate degree or specialization in Branding, Digital Marketing, or Project Management.
- Knowledge of the weddings and events market.
- Experience with project management and marketing automation tools.
Benefits
- Meal Allowance (R$40/day)
- Health Plan (Amil)
- Dental Plan
- Transportation Voucher (no payroll deduction)
- Life Insurance
- Office snacks
- Amazing work environment
- Career development support
- Birthday day off
- Annual bonus
- Total Pass
- Extended maternity and paternity leave
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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