Brand Manager responsible for strategic marketing of FMCG brands in a dynamic environment. Collaborating across departments to enhance brand visibility and profitability in Belgium.
About the role
- Employer Brand Manager responsible for developing Ogier's global brand strategy across diverse markets. Collaborating with HR and marketing to enhance employer branding and engagement efforts.
Responsibilities
- Develop the business-wide Employer Brand strategy, aligned with Ogier's marketing and talent acquisition goals and wider business strategy
- Partner with HR on ways to convey the continuously refined EVP, ensuring external communications are authentic, reflect the experience of working at Ogier and integrated with internal communication
- Work with marcomms colleagues to create and curate compelling content (e.g. employee stories, videos, leadership interviews) that showcases our people, culture, values and career opportunities
- Manage and grow Ogier's employer brand presence on relevant third party employer brand channels such as LinkedIn, careers platforms (national and regional), and social media
- Work with digital marketing colleagues to optimise the careers site UX and content
- Collaborate with internal comms to align employee engagement initiatives with external employer brand messaging
- Work with our DEI team to spotlight inclusive hiring practices and employee resource groups
- Take an analytical approach to campaign data, report on the performance of campaigns and content using region-specific insights and tools, and use that data to make informed decisions about campaign development
Requirements
- 5+ years of experience in brand marketing, recruitment marketing, or related fields, operating at both strategic and hand-on levels in an international organisation
- Experience in content creation and storytelling, with a proven ability to develop and implement brand strategies across channels
- Excellent stakeholder management and cross-functional collaboration skills
- Data-driven mindset with experience using analytics to drive improvements
- Experience working in professional services desirable but not essential
- Understanding of DEI communications and inclusive brand messaging desirable
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