Brand Manager responsible for strategic marketing of FMCG brands in a dynamic environment. Collaborating across departments to enhance brand visibility and profitability in Belgium.
About the role
- Brand Manager leading marketing strategies for Amazon across Adult and Feminine Care at Kimberly-Clark. Driving business growth through strategic partnerships and consumer insight-driven programs.
Responsibilities
- Lead strategic marketing planning and execution for Adult and Feminine Care (AFC) Amazon business
- Collaborate with cross-functional teams for holistic demand creation strategies
- Develop insight-led, full-funnel programs integrating retail media and organic levers
- Own new product and category marketing strategies across Adult Care and Feminine Care
- Serve as the primary customer contact for demand creation and joint business planning
Requirements
- 5+ years’ experience in consumer promotion, field sales and marketing
- Experience in the consumer packaged goods (CPG) industry
- Minimum 1+ years experience in Amazon or performance media, ideally with budgets $10M+
- Preferred Master’s degree or MBA
- Experience working with large retail accounts
Benefits
- Health insurance
- 401(k) and Profit Sharing plan
- Flexible work model combining remote work with in-person collaboration
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