Brand Manager for White Claw portfolio at Richmond, focused on broadening availability and enhancing brand visibility in Ireland.
About the role
- Brand Manager for Carolina Herrera overseeing brand strategy and collaboration with distributors in Latin America for sustainable growth. Focused on strategic marketing and relationship management.
Responsibilities
- Work with the teams to develop country/brand strategy – drive awareness, increase Market share, and ensure brand Equity is locally translated.
- Collaborate with distributors to execute ATL & BTL plan and 360 plan for launches (distributors proposals, follow up with HQ approvals, seek for opportunities and best practices).
- Run brand/region analysis and campaigns reports.
- Measure KPI’s, assess launch performance and continuously optimize the plan for strong results.
- Development and maintenance of global marketing calendar by country.
- Define and implement pricing strategy by brand/region following global pricing guidelines.
- Control distributors A&P investment with marketing/omnichannel calendar and launches.
- Support distributors to optimize investment by priorities.
- Provide the team and relevant stakeholders with regular brand reporting and post-campaign analysis to establish effectiveness and highlight learnings for future campaigns.
- Management and control of P&L (Net Revenues, A&P, Gross Profit & Contribution to Fixed Costs).
- Provide Budget and Guidelines for Media & Digital Investment.
- Ensuring Accuracy of CPS sessions forecast and follow up to achieve annual objectives.
- Define Product Mix & Promotional Plan.
- Define A&P internal Expenditure per Market and monthly follow-up.
- Maintain solid relationships and liaison with Corporate Brand teams.
- Lead Communication between brands (HQ) and markets (Commercial Managers & Distributors).
Requirements
- Previous experience in Fragrance, Luxury and Makeup brands is required.
- Previous experience working with distributors model is a plus.
- Experience of +5 years in functions or related activities, such as sales, marketing, retail, etc. where the main objective has been to increase sales, brand and/or consumer experience.
- Degree in Business Administration, Marketing, Communication, or similar discipline.
- Excellent command of Spanish and English, both verbally and in written.
- Excellent Communicational and Interpersonal skills.
- High Organization, Time Management and Priority Setting Skills.
- Analytical skills to assess situations, identify opportunities and propose solutions.
- Multicultural sensitivity/awareness to maintain positive relations and excellent communication with team members from diverse cultural backgrounds.
- Creative, resourceful and goal oriented.
- Ability to lead interdisciplinary projects with teams of people from diverse backgrounds.
- Authorization to work in the U.S. without the need for current or future sponsorship is required.
Benefits
- An entrepreneurial, creative and welcoming work culture
- A range of learning and development opportunities
- An international company with plenty of opportunities to grow
- A competitive compensation & benefits package
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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