Senior Manager in Brand Marketing responsible for Hershey’s brand projects and activities. Requires strategic skills and leadership in marketing and general management.
About the role
- Global Brand Manager focusing on sportsbook brand equity and driving sports-led marketing campaigns. Collaborating with internal teams and external agencies for effective strategy execution in a regulated environment.
Responsibilities
- Develop and maintain global brand guidelines (including minor local adaptations if needed) and collaborate with internal teams to ensure consistent application across all channels in a sportsbook environment.
- Support the development, management, and execution of brand campaigns to drive overall brand awareness.
- Contribute to defining and implementing the brand strategy in line with marketing plans and overall business objectives, with a clear focus on sports betting propositions.
- Assess the potential of new markets (geographies and products) and help define strategies for successful entry, considering local regulations and consumer behaviors.
- Support the development of new marketing channels to drive sportsbook customer acquisition and maximize the value of existing audiences.
- Manage all social media channels (e.g., Facebook, Instagram, X, and other relevant platforms), including strategy, editorial planning aligned with live sports moments, monitoring, and optimization recommendations.
- Oversee relationships with brand ambassadors, athletes, or partners, recommending ways to leverage their profiles to enhance sportsbook brand equity and managing related activities.
- Collaborate with external agencies to plan and execute ATL/BTL campaigns and media strategies around key sporting events and tournaments.
- Stay up to date with sportsbook, iGaming, and sports marketing trends, identifying opportunities for brand growth and recommending actionable plans.
- Prepare and present regular reporting summaries for stakeholders, highlighting key metrics, insights, and next steps.
- Support legal and compliance activities for marketing campaigns, including contract reviews and coordination with legal teams in a sports betting regulatory framework.
Requirements
- Creative problem-solving skills and the ability to work independently as well as collaboratively.
- Demonstrated experience within a sportsbook, online betting, iGaming, or closely related gaming environment is required.
- Strong understanding of sportsbook products, player lifecycles, and sports-led customer engagement.
- Fluent in English, both spoken and written.
- Positive and professional attitude, ready to learn and willing to experiment in a fast-paced sportsbook environment.
- Pragmatic and results-oriented, with a focus on finding the most efficient and effective ways to work.
- Experience managing marketing projects and working as part of cross-functional teams.
- Excellent organizational and time-management skills; detail-oriented, able to multitask, and adaptable to changing situations.
- Good understanding of communication channels, particularly social media platforms (e.g., X, YouTube, Instagram, TikTok) and influencer marketing in sports and betting contexts.
- Proven ability to contribute to the development and execution of marketing campaigns.
- Strong interpersonal and communication skills to effectively collaborate with internal and external stakeholders.
Benefits
- Competitive Salary & Benefits
- Growth & Development Opportunities
- Creative and Collaborative Environment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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