Senior Manager in Brand Marketing responsible for Hershey’s brand projects and activities. Requires strategic skills and leadership in marketing and general management.
About the role
- Brand Strategist translating client objectives into innovative strategies leveraging market insights in the CPG sector. Collaborate with clients to identify opportunities and drive brand value.
Responsibilities
- Collaborate closely with clients to understand their business challenges, identify growth opportunities, and provide perspective on how they can capitalize on industry trends
- Partner with Sales to drive understanding of how manufacturers can leverage SPINS’ suite of solutions to achieve their marketplace goals
- Assess the financial impact of client investment with SPINS, ensuring alignment with ROI objectives
- Inspire colleagues and clients through data-driven storytelling and engaging presentations, delivering inspiring presentations to foster engagement.
- Serve as a trusted advisor, both internally and externally, by offering thoughtful, future-focused predictions and analysis for brand and category advancement across the dynamic CPG space
- Act as a liaison between Sales, Operations and Marketing to ensure clear communication and the availability of collateral for go-to-market initiatives.
Requirements
- 3+ years of experience in a client facing role
- Background in Consulting, Market Research, Consumer Insights or Category/Brand Management
- Proficiency in PowerPoint and Excel
- Proficiency with SPINS, Circana, or Nielsen Data
- Intellectual curiosity with an interest in CPG market dynamics and consumer behavior
- Passion for the CPG Industry (Food, Beverage, Beauty and VMS)
- Excellent communicator and comfortable working at varying levels of senior leadership
- Ability to manage multiple projects in a fast-paced environment, ensuring timely and quality delivery.
Benefits
- We embrace hybrid work options so that you have the flexibility to create a work/life balance that actually works!
- Each employee is allotted paid time to use to volunteer with an organization of their choice and charitable donations are matched.
- Semi-annual company-wide employee survey that is used to shape company programs, perks, and culture.
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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