Brand Strategist translating client objectives into innovative strategies leveraging market insights in the CPG sector. Collaborate with clients to identify opportunities and drive brand value.
About the role
- Senior Manager in Brand Marketing responsible for Hershey’s brand projects and activities. Requires strategic skills and leadership in marketing and general management.
Responsibilities
- Developing and presenting recommendations to management
- External and internal analytical assessments of the business environment, competitors, customers and market trends
- Overall business knowledge including P&L management
- Demonstrated leadership skills to drive coordination with other functional areas
- Leading cross-functional teams to commercialize innovation, promotions, design changes, media, etc.
- Partner with our Sales organization to develop sales communications
- Strong verbal and written communicator
Requirements
- Bachelors degree in marketing, strategy, or a related field
- At least 3 years of progressive experience in marketing, brand management, or product management in the consumer-packaged goods industry, preferably in a food category
Benefits
- Equal Opportunity Employer
- Reasonable accommodation requests for disabilities
- Opportunities to qualified applicants and employees regardless of protected categories
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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