Product Manager developing innovative brand strategies for prescription medications in the German market. Collaborating cross - functionally to achieve scientifically grounded and audience - oriented marketing success.
About the role
- Senior Brand Manager at Nestlé leading marketing activities for assigned product group in Bangkok. Focusing on brand equity, innovation, and consumer engagement in FMCG sector.
Responsibilities
- Grow brand and desired equity of assigned product group
- Direct all marketing activities for business goals, strategies, action plans, P&L and market spending
- Develop effective communication brief and plan
- Direct research agencies and conduct qualitative and quantitative research
- Activate brand essence and vision
- Develop and update consumer portrait and consumer engagement funnel
- Contribute and execute innovation pipeline and maintain vibrancy via relevant renovation for brands
- Contribute to development and execute strong, functionally aligned brand plan
Requirements
- Minimum 5-7 years' experience in marketing preferably in FMCG brands
- Minimum of bachelor’s degree in marketing, Business Administration
- End-to-end brand management experience
- Good command of English & Thai
- Good communication and presentation skills
- Able to work under high pressure and have self-starter attitude
Benefits
- Healthcare
- Paid time off
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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