Brand Manager responsible for strategic marketing of FMCG brands in a dynamic environment. Collaborating across departments to enhance brand visibility and profitability in Belgium.
CB
Hybrid Global Brand Marketing Assistant Manager, Colour
Posted last week
About the role
- Global Brand Marketing Assistant Manager creating Colour campaigns for renowned beauty brand. Collaborating with product development and creative teams to drive engagement and growth globally.
Responsibilities
- Collaborate closely with the Global Product Development team and in house Creative Team to craft the campaign concepts for all Colour campaigns based on consumer, competitor and market insights to identify marketing/communication opportunities for Charlotte Tilbury
- Own end to end global Colour campaigns from concept through to campaign delivery and measurement / review, partnering with 360 global teams (Creative Agency, Copy, Visual Merchandising, Social, Digital, PR, E-Commerce and Content teams) to deliver cohesively across all touchpoints and all regions, on time and in budget, adhering to the Critical Path Analysis and allowing for iteration towards the exceptional.
- Collaborate with Regions (UK, US, EMEA, APAC) and the charlottetilbury.com team to ensure activities are integrated across channels, touchpoints and paid / owned / earned, with a consistent messaging / projection, whilst solving for local relevance by dialling up relevant elements.
- Craft clear marketing toolkits exciting the business on the new launch/campaign providing them with a complete kit to flawlessly execute the innovation and campaign in a timely fashion and in line with global positioning.
- Lead on data analysis for the colour team – reviewing NPD and campaign performance, reporting of monthly sales, reviewing rankings and market share changes for the colour category
Requirements
- Proven experience of brand marketing role, supported by strong campaign development and/or NPD experience, ideally within beauty / luxury / fashion industry.
- Resilient, tenacious, confident self-starter who can flourish in an entrepreneurial/start up environment and hit the ground running.
- Have exceptional organisational and prioritisation skills, able to balance multiple projects at once whilst also looking ahead at what’s to come
- Acute attention to detail. As the brand guardian for your category/franchise, ensure all touchpoints follow brand guidelines.
- An exceptional communicator, collaborator and influencer who lands on the salient point, has a confident recommendation, and can facilitate sound judgments and swift decision making amongst wider stakeholders.
- Insight driven decision making – balancing art with commerce. Must both be creative and proficient in combining quantitative and qualitative data to form strategies and inform decision making.
- Innovative problem solver and creatively driven.
- Strong stakeholder management skills with the ability to influence and motivate.
- You’ll think digital first, but always from an omni-channel perspective.
- Results orientated with an impeccable work ethic.
- Culture Fit – Will be smart, confident, succinct, ambitious, high energy, self-starting, intellectually agile, results-oriented, resilient, inclusive, positive in your outlook, transparent, collaborative, curious and hands-on. Will embody Charlotte Tilbury’s culture and be passionate about helping it achieve its goals.
- Strong proficiency in Microsoft Powerpoint and Excel, and able to handle strong data analysis amongst Prestige Beauty market research databases
Benefits
- 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
- Financial security and planning with our pension and life assurance for all
- Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
- Bring your furry friend to work with you on our allocated dog friendly days and spaces
- And not to forget our generous product discount and gifting!
Job title
Job type
Experience level
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Degree requirement
Tech skills
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