Brand Manager responsible for strategic marketing of FMCG brands in a dynamic environment. Collaborating across departments to enhance brand visibility and profitability in Belgium.
About the role
- VP of Brand Strategy overseeing global brand management and governance for Thomson Reuters. Leading brand strategy, governance, and protection initiatives with a high-performing team.
Responsibilities
- Develop and execute global brand strategy to advance brand value and positively impact sales and retention efforts
- Lead adoption of AI-powered brand analytics and marketing automation platforms to optimize brand performance
- Support purpose-driven brand narratives aligned with corporate goals and initiatives
- Establish and enforce brand governance frameworks, including guidelines and standards for brand, trademark, and trade dress usage across the organization, partners, and third parties
- Provide oversight of the implementation of enterprise-level brand campaigns
- Monitor compliance and implement proactive brand protection strategies, including online monitoring programs and defensive trademark/domain registrations in collaboration with Legal Services
- Partner with CX teams to ensure brand consistency across all customer touchpoints and optimize customer experience
- Develop measurement strategies for brand attributes such as awareness, familiarity, consideration, and preference relative to competitors worldwide
- Lead brand reputation management strategies and reporting across all segments and all regions
Requirements
- Senior-level marketing experience with a strategic, business-focused mindset and strong communication abilities
- Proven track record in global brand management, governance, and protection
- Experience in product brand management within similar industry environments, preferably professional services or SaaS brands
- Experience in brand reputation management on a global scale
- Ability to understand commercial, technical, and strategic drivers to execute business strategies
- Outstanding analytical and problem-solving capabilities
- Excellent oral and written communication and presentation skills
- Strong ability to coordinate and manage distributed collaborative efforts across cross-functional teams
- Extensive experience working in global and virtual environments with proficiency in digital communication platforms
- Excellent project management, presentation, and team leadership skills with ability to excel in fast-paced, dynamic environments
- Bachelor's degree required; marketing or business-related degrees preferred
- Advanced degree preferred (MBA, or technical)
- 10+ years of related marketing experience, including 10+ years of management experience in brand management
- Experience leading brand teams in technology sectors and scaling marketing teams in rapid-growth environments
Benefits
- Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role)
- Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities
- Career Development and Growth: By fostering a culture of continuous learning and skill development
- Industry Competitive Benefits: Comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing
- Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance
- Social Impact: Make an impact in your community with our Social Impact Institute
Job title
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