Product Marketing Manager at Wella Company responsible for product innovation and marketing strategies for OPI brand. Collaborating with cross - functional teams to drive business results and brand awareness.
About the role
- Senior Commercial Manager B2B in Hamburg driving B2B expansion roadmap and managing customer readiness. Working in FMCG market focusing on Food, Beverage or Lifestyle sectors.
Responsibilities
- You implement the B2B expansion roadmap for Germany
- You are responsible for the end-to-end readiness of new B2B customers – from approval to go-live
- You manage and develop the Channel Activity Masterplan (CAMP) across all B2B channels
- You translate portfolio priorities into concrete NOI, distribution and sales targets
- You analyze performance KPIs, identify gaps and derive effective measures
- You ensure consistent implementation of sales fundamentals – assortment, pricing, promotions and merchandising
- You act as the single point of contact for the German B2B business and manage day-to-day operations
- You share best practices and scale successful execution approaches internationally
Requirements
- Minimum of 7 years' experience in the FMCG industry, preferably in the food, beverage or lifestyle sectors
- Proven track record in marketing, sales or commercial roles with a clear B2B focus
- Experience with go-to-market processes, sales management or channel management
- Entrepreneurial mindset, solution-oriented and takes ownership
- Strong communication skills and professional stakeholder management
- KPI-driven with strong analytical skills
- Comfortable working in a dynamic, high-growth environment
- Willingness to travel, approximately 60% across Germany including Hamburg and the HQ
- Business-fluent in German and English
Benefits
- Attractive employee discounts on ESN & more products
- Flexible working hours & remote work options
- Subsidies for mobility & fitness (e.g., Wellpass, Deutschlandticket)
- Company pension scheme
- Workation options and more
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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