Founding Product Marketer responsible for defining AI workflows and narratives for manufacturing companies. Engaging with various teams for product positioning and sales enablement.
About the role
- Head of Commercial at Reach Industries overseeing go-to-market strategy and execution. Leading sales initiatives and IBM teams in a fast-paced environment.
Responsibilities
- Co-architect and own commercial strategy & GTM execution: define ICPs, segmentation, messaging inputs, pricing/packaging hypotheses, and the initial sales plays that win.
- Lead the customer-to-product learning loop: run structured discovery, synthesize insights, and translate them into crisp inputs for roadmap prioritisation (problems, workflows, ROI models, blockers, and must-have requirements) as input into the product development process.
- Close early lighthouse deals: personally lead complex enterprise sales cycles end-to-end from discovery to close.
- Build predictable pipeline discipline: implement CRM rigor, qualification standards, deal reviews, and forecasting that the team can trust.
- Partner tightly with Growth Marketing: align on funnel definitions (MQL/SQL), SLAs, channel feedback loops, and improve conversion from demand to revenue.
- Develop commercial partnerships where they accelerate distribution, credibility, or implementation (e.g., channel partners, services partners, ecosystem partners).
- Shape onboarding and expansion motions: ensure customers are successful, value is realised, and expansion paths are clear.
- Build the team: lead early commercial talent and hire others (AEs/BDR or hybrid roles), coach performance, and create repeatable processes.
Requirements
- 10+ years in B2B commercial leadership roles (sales, partnerships, commercial strategy) in healthcare, life sciences, lab services, or adjacent complex technical markets - senior enough to own the function but still hands-on.
- Demonstrated ability to close complex, multi‑stakeholder deals with C‑level and senior operational buyers, including in regulated environments (life sciences, healthcare, enterprise tech, deep tech).
- Experience working with or alongside growth marketing and partnership teams to build an integrated go‑to‑market.
- Experience selling early-stage or novel products where the playbook is not fully defined (or clear evidence you’ve done “0 to 1” GTM work inside a larger org).
- Strong commercial judgement on pricing, packaging, and how to sequence markets/segments.
- Strong strategic thinking skills paired with a willingness to be hands‑on – making calls, running discovery, and jumping on planes to see customers.
- Ability to build repeatable sales motions: discovery frameworks, qualification, deal process, forecasting, and pipeline hygiene.
- Comfort working closely with technical teams and translating customer reality into actionable product inputs.
- High ownership, high integrity, and high curiosity with a builder’s mindset: you want to learn fast, ship fast, and build something enduring.
Benefits
- We offer a competitive compensation package (salary, commission, Healthcare, 401k and equity)
- Flexibility and tools to do your best work
- Significant influence on how the commercial function is built
- Join a small, highly motivated team at a pivotal moment in our growth
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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