Hybrid Founding Product Marketer

at Circuit

• Job title: Founding Product Marketer
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Austin, United States

About the role

• Founding Product Marketer responsible for defining AI workflows and narratives for manufacturing companies. Engaging with various teams for product positioning and sales enablement.

Responsibilities

• Define Circuit’s positioning, messaging, and category narrative across core buyer personas and industries.
• Develop clear, compelling use-case narratives tied to real manufacturing workflows (partner enablement, CPQ, technical support, product selection, etc.).
• Partner with Sales to build sales enablement assets, talk tracks, and objection-handling frameworks grounded in customer reality.
• Lead customer discovery to understand pain points, buying motivations, and language—and translate those insights into messaging and product feedback.
• Serve as a power user of the product to deeply understand workflows, value moments, and friction.
• Shape product launches, roadmap communication, and feature narratives in close collaboration with Product and Product Management.
• Build foundational GTM artifacts: website messaging, pitch decks, one-pagers, case studies, and demo narratives.
• Identify patterns across customers and deals and communicate those insights back to Product and Leadership.
• Help define Circuit’s ICP, personas, and segmentation strategy as we scale.
• Act as a strategic thought partner to Circuit’s founders and executives on how Circuit shows up in the market.
• Wear multiple hats across marketing in an early-stage environment, stepping beyond core product marketing as needed to support brand, content, and go-to-market initiatives.
• Partner cross-functionally with internal teams and external agencies to shape and execute demand generation programs, campaigns, and brand strategy as Circuit scales.

Requirements

• 6–10+ years of experience in Product Marketing, Product Management, Solutions Consulting, or GTM roles with deep customer exposure.
• Proven ability to translate complex products into clear, compelling narratives for both technical and business audiences.
• Experience working with enterprise SaaS, AI products, or complex B2B platforms (manufacturing or industrial experience is a strong plus).
• Demonstrated success partnering closely with Sales and Product in fast-moving environments.
• Comfort operating without a playbook—you enjoy building the plane while flying it.
• Strong intuition for messaging, positioning, and storytelling grounded in real customer value.

Benefits

• A true founding role with ownership over how Circuit goes to market.
• Direct partnership with the CEO, CPO, and GTM leadership.
• The opportunity to define a new category at the intersection of AI and manufacturing.
• Competitive compensation, meaningful equity, and employer-paid benefits.
• Flexible PTO and access to the latest AI tools.A values-driven culture that rewards clarity, ownership, and velocity.